A/B Test Store Assets

  • Feature Description:
    Allow devs to A/B test assets within the Overwolf store to find the best possible combination of images and text. This will give us the option to increase conversion rate by constantly testing out new assets. It is the starting point of the app funnel, so it is incredibly crucial to get the proper assets in place and have data to validate everything.
  • impact for my app: high.
  • What is your current pain point?
    I don’t know which kind of description/headline/images work best to increase store conversion rate. Right now it’s a guessing game to find the best assets.
  • What do you have in mind to solve it?
    Allow us to start mutiple A/B tests on a certain % of the Overwolf userbase and track the conversion rates from page view to download. This way, devs can constantly improve their store assets for proper ASO.

Hi Shoast,

Thank you for posting this request, it was passed on to our team. Be aware that while we think this is an important feature, it is not an easy one to implement and we have no ETA on it being added as of now.