Supporting gtm.js Google Tag Manager

  • Feature Description: We’d like to ask you the integration with GTM
  • impact for my app: High prio
  • We are not able to pass different parameters which are needed to our App’s installer.
  • Kindly ask you to create the support for working with GTM

@3axap can you please give me some more info: what for example you can’t do. which parameters you can’t pass etc.

We need Overwolf installer to support passing URL parameters apart from dedicated UTM-parameters for us to successfully track conversions/referrals using native tools provided by Overwolf.

Basically, we need Overwolf to support passing any other parameters apart UTM

And the second part of this feature:
We need Overwolf application to support and provide documentation for implementation of Google Tag Manager (gtm.js) since as of now no events are coming through even though the implementation has been done correctly (according to GTM docs and our testing in the dev environment).

Basically these are 2 separate features which can be implemented separately.

As far as im concerned the issue is not that gtm does not work.

It works fine gtm for Universal analytics properties (which uses

It does not work for GA 4 properties, which uses gtag (global tag).

For universal analytics requirements you find a section in the Developer guides

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I will discuss that internally and let you know.


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We added this feature request to our backlog.
We don’t have an ETA, though, and that can take some time to implement and release. Thank you for your patience.
We will update you here once it is ready.